To celebrate its 132 years of history, Barilla has created a 132 second film, “The Dream”. Pietro Barilla, the founder of the historic brand, dreams of a great future for his company. His future, back in 1877, is our past, the history of 20th century Italy. From that morning at the close of the 19th century, the decades flash by until the 1940’s, when the shooting stars of the Mille Miglia cross Parma (Barilla’s hometown) between solid walls of exalting spectators.

“To catch the most important moments in the history of our country, we could not leave out the Mille Miglia.” declared Giuseppe Coccon, the Communications Director of Barilla.  “This race is one of the most representative symbols of the 1900’s and harmonizes with Barilla’s core values of tradition, innovation, passion for a challenge, and Italian know-how.  Besides this, the lands crossed by the legendary cars of the Freccia Rossa, are the same as ours, the lands that gave birth to our company over a hundred years ago.

The cars and the road. One is all, during the race. In May, even the towns and the cities become an integral part of the Freccia Rossa, adding color and excitement to its passage. The scenery in the background of the race is made up of places and people. It is tied to the race as it own historic inheritance, and unlike the race, it is available for appreciation all year round.
“Terra di Mille Miglia” (Lands of the Mille Miglia) is a project designed to highlight this reciprocity. Among the 480 municipalities crossed by the route, only 375 can be “twinned” with one of the 375 cars in the race. Each car will take its patron town into the race with it, carrying the municipality’s name on a special sticker on the car. Even the town’s local police force will have a matching sticker on its cars to show its participation.
Only those municipalities crossed during the 24 historic Mille Miglia races from 1927-1957 can take part. The towns are in twelve Italian regions: Piedmont, Liguria, Lombardy, Trentino Alto-Adige, Veneto, Friuli Venezia-Giulia, Emilia Romagna, Tuscany, Umbria, the Marches, Lazio and Abruzzo.
Among the municipalities participating are Brescia, the start and finish of the race and Rome, on the second leg, along with Ferrara, Desenzano del Garda, Solferino, Ponti sul Mincio, Pozzolengo, Castiglione delle Stiviere, Monteriggioni, Sansepolcro, Urbino, Buonconvento, Castelfranco Veneto, Radicofani, Argenta, Ostiglia and Treviso.

A trophy which will follow all future revivals and remember all past races. As of today, the Mille Miglia has one. The Mille Miglia Cup is the trophy symbol of the historic race, immortalizing all the editions of the Freccia Rossa.
The trophy is the gift to the appassionati of the race, and to the race itself. Year after year, the Coppa delle Mille Miglia will be symbolically passed to its winner.
Its dimensions break world records not just for car races but—at one meter seventy centimeters of height—for any existing trophy, even bigger than the legendary Borg-Warner Trophy of the Indianapolis 500 miles.
The Cup serves as a testimonial to the history and the future of the world’s greatest road race.
The body shows the 24 historic Mille Miglia races of the past (1927-1957), forged out of silver, it shows in bas-relief the faces of the drivers of the races from 1927 to 1957, the routes of the races, dates, models, race times and average speed times; with engraving done by hand in parts. The three sections that make up the base reflect the Mille Miglia Rallies (1957-1961), the first 25 revivals (1977-2007) and the revivals organized by ATI (the 2008 edition already raced). In the body of the trophy there is enough space for the future editions up to 2027, year of the 100th anniversary.
The trophy made out of silver 800, was commissioned by ATI to the noted silversmiths Petruzzi and Branca who added their hallmark 1 bs, registered by them at the beginning of the 1920’s. The silversmiths, founded in the eighteenth century, have old ties to the world’s greatest road race. The trophies of the forties and the fifties were also their creations.