What makes Mille Miglia so unique is its history:
80 impassioned, emotional and traditional years.

Hundreds of famous champions and unknown heroes have raced in the Freccia Rossa, helping to write important pages in the history of motor racing, sport and traditions of our country.

We are fully aware of this and we are working to ensure the Mille Miglia continues to remain as faithful as possible to its traditions and history.

However, while still maintaining the race’s identity, we intend to improve on any features that will enhance quality, image and overall satisfaction for those taking part both on and off the circuit.

More specifically we intend to improve the following aspects:

• General communications strategy for the event, with particular attention to its internationalization
  
  
• Increasing the appreciation of the brand as a symbol for the Mille Miglia values
  
  
• Services, assistance and logistics along the route
  
  
• Visibility of central participants
  
  
• Public interest and participation
  
  

With your help, and in the interest of us all, we want to build the future of an event which has, over the years, become the greatest of its kind.